In this new age of
DevOps and Agile, testing should be a cornerstone of the modern way of building
applications. However, most of us still feel that we are treated like
second-hand citizens. One of the root causes of this is that we as testers are
not good salespeople. We are bad at pitching why testing is important and what
value it delivers.
In this session, I will give you some techniques and examples that will help you understand
how to turn this around. One of these is based on Simon Sinek’s golden circle
and how this relates to pitching testing better. Another one is how to adapt
your message to appeal to your target’s rational, emotional or gut
The aim of the session is to get you thinking about the way you
currently pitch testing in your company and how this can be improved.
A few warnings do
apply to this session. Some people might call some of these techniques
manipulations, I like to refer to them as influencing.