Imprinting. How hold users when you change the interface

The phenomenon of baby duck syndrome is well known -- it's what happens when users judge new and upcoming systems by comparing them with the first system they learned. This means that users generally prefer systems similar to those they learned on and dislike unfamiliar systems.

This syndrome has a substantial impact on user interface design. Developers must take into account previous user experiences to make users comfortable if they want these users to move or upgrade to their system.

Presentation