Testing SEO: is it long, expensive and necessary?

Yes, Absolutely. Let's explore why.

In this talk, I will thoroughly explain why SEO testing at the early stages of development is crucial for a project's success.

You will receive step-by-step instructions and proven checklists that we have successfully applied to some of the largest online retailers. I will also demonstrate which aspects of SEO testing have been automated and how this impacts process efficiency.

Implementing SEO testing early in the development process allows you to:

• Prevent technical errors that could negatively affect the site's visibility.
• Preserve and increase traffic by ensuring a higher level of search engine visibility.
• Save the team's budget, as fixing issues during development is much cheaper and faster than making changes to an already completed product.
• Reduce the number of post-launch modifications, thereby shortening Time to Market (T2M).

At the end of the talk, I will share links to valuable checklists and examples of automated tests.