Quality Through the Lens of Business

Testing is not just about endless bug reports and polished Jira dashboards. It is about value — how a product generates revenue, how users make decisions, and why even 100% test coverage won’t always prevent failure.

QA professionals often get stuck in a familiar cycle of tasks: test plans, regression testing, automation, and metrics. But if you want to grow in your career, it’s time to look beyond the technical scope.

In this talk, we’ll explore why understanding business makes a tester stronger, how the approach to quality shifts at different company stages—from fast-moving startups to well-structured corporations. We’ll discuss which metrics truly matter to business, why speed can sometimes be more important than stability, and how QA can go beyond finding bugs to helping the company succeed financially.

This talk is for those who want to stop being just executors and start seeing the real impact of their work.