Quality Assurance under conditions of total A/B testing

A/B or multivariate testing is an effective marketing tool which is used to learn target audience preferences and to adapt the site according to these preferences in order to increase the conversion. But Product Owners’ enthusiasm about version tests and their quantity makes regular quality assurance activities rather challenging. In this speech I will tell about the difficulties that QA deals with when the product is under heavy version testing and will share my experience on how to overcome them.