A/B testing, or how to make the right decision

  • 20 min

«Sooner or later, members in your team can have disputes about new design, or they can't choose more user-friendly interface, or they are not sure about specifics of consumed audience.

I would like to tell you about A/B testing, what it is and how it can be used in practice, how we can prepare and setup testing process, and how we can analyze the results not straying from the right course. Also, I would share with you some real examples from my own experience.

My presentation will be interesting to QA engineers who does or wants to try such type of testing, as well as managers on the project who wants always to improve their software and do not stand still.»

A/B тестирование или как принять верное решение from Vlad Orlikov on Vimeo.

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