There are very different people among the users of our software. User habits of housewives in their mid-50s are very different from those of 20 y.o. hipsters. The best way for QA to account for that is to use a persona-based testing method. We’ll discuss what this approach is, how it helps us, how to create personas, what types of them are there, what are the differences between B2B and B2C personas and how our corporate culture can shape this “role playing”.