Every day more and more new IT companies appear in Russia. One day the need for testing and testers becomes obvious. What the company should do, if there is no IT-culture in the region. It is not clear how to start the testing process and what is the goal. Our company was one of those. There was no understanding of the value of Software Testing as a craft. There were not any testing process, was no understanding the value of testing. Thanks to the continuous improvement way, we were able not only to set up the testing process, change the company's attitude to testing and testers, but also popularize testing at the regional level! This is cooperation with MSTU named after Bauman, our IT- school and an IT-Lyceum for 1000 places, where attention will be paid to testing.