In many companies, a product manager and QA engineer look at one bug from two different points of view: one sees it in terms of business value and profit, and another one - in terms of user happiness. These discussions are unproductive and spend one of the crucial resources - the time of the team. To resolve this issue, we concluded that these two points of view could be combined. Therefore, we prioritise bugs more transparently based on their calculated value to show the business users the clearest metric.