The Dyson Effect: How to pitch and value testing properly
  • 40 min

In this new age of DevOps and Agile, testing should be a cornerstone of the modern way of building applications. However, most of us still feel that we are treated like second-hand citizens. One of the root causes of this is that we as testers are not good salespeople. We are bad at pitching why testing is important and what value it delivers.

In this session, I will give you some techniques and examples that will help you understand how to turn this around. One of these is based on Simon Sinek’s golden circle and how this relates to pitching testing better. Another one is how to adapt your message to appeal to your target’s rational, emotional or gut feelings. 


The aim of the session is to get you thinking about the way you currently pitch testing in your company and how this can be improved.

A few warnings do apply to this session. Some people might call some of these techniques manipulations, I like to refer to them as influencing.

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